Just about every brand marketer, agency, and content creator that I’ve talked to has emphasized how critical video is to their digital strategy, but they’ve also mentioned their struggles with video: How can I get my video to the right audience? Why won’t my viewers share the videos? What are the best metrics to gauge the video performance? There’s no arguing that the reason I’m hearing these questions is because people want more from their videos. I understand how frustrating it is to produce a fantastic video that receives less than 1,000 views (which is the case of 95% of the videos on YouTube) and 10 social shares. You know that your videos deserve better.
Laura Cunningham, Creative Director at Yellow Productions, agrees that “engagement means conversation, brand awareness, and interest in your product/service. A view is a view, it could be a 5-year-old hitting repeat, at least with engagement you know your marketing is working, you can see the likes, the shares the comments and more.”
At Virool, we believe in going beyond the view and that is why we developed our new suite of tools to give marketers a simple way to maximize the performance of their channel, video or campaign. To get the most out of your videos – you need the right toolkit.
Introducing ChannelWatch
Dig into the performance of your YouTube channel as well as your competitor’s channels. The simple, sleek visuals give you an at-a-glance view of your channel’s performance. Don’t be fooled by the simplicity because this tool has a ton of power under the hood. With ChannelWatch, you can uncover the true performance of your channel, video and campaign:
- Monitor the performance of your channel
- Side-by-side view against competing channels
- Measure video and channel performance over time
- See the top channel and top video of the week
Introducing VideoSpy
Save yourself both time and energy compiling your video metrics. VideoSpy a free Google Chrome plugin that pulls the data that is most important to you and provides a snapshot of your YouTube video’s performance. After installing VideoSpy, you’ll be able to see the metrics that YouTube won’t show you, on YouTube itself! The plugin also connects to our new ChannelWatch tool so you can track the performance of your video over time.
- Get results for how your video performed on Facebook, Twitter, and more
- Take a look at other videos (even competitors) to see their stats
- Optimize your video daily using precise information
- Show off your video’s performance by taking a screenshot of this dashboard
The post There’s more to a YouTube video than a view appeared first on Virool.
