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Coca-Cola vs Pepsi: Who dominates YouTube?
We recently launched the ChannelWatch tool and it packs a powerful punch. The new Virool tool has one feature in particular that people are loving – the ability to pull a side-by-side comparison of up...
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The best holiday ads that are rocking YouTube
December is always the busiest time in the video advertising world as marketers are closing out the year with amazing new videos! We’ve compiled a list of some of the most rocking holiday ads this...
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The State of the Video View
If you are one of the many video advertisers who utilizes YouTube and Facebook for your video hosting, you may have noticed that the view counter on the two players can’t be compared. Both companies...
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How to produce videos that convert
Today we welcome Jonny Elwyn to the Virool blog! Jonny is a freelance film editor and blogger who has spent the past decade living and working in London. You can check out some of his editing work at...
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Beat the bot! What you need to know about ad fraud
Upon his capture in 1934, the legendary bank robber Willie Sutton was asked by FBI agents, “Why do you rob banks, Willie?” Sutton replied, dryly, “Because that’s where the money is.” Where there is...
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Answers to the top 5 video marketing questions
Are you a brand marketer trying to incorporate video into your strategy? Or maybe you already have a video marketing strategy but you can’t quite figure out how to produce the results you are looking...
View ArticleVirool U: In with influencers – Authenticity builds audiences
Trust It takes forever to build and only a second to lose. Read any research on millennials and the first thing you’ll see is that they value realness, trustworthiness and authenticity. A brand that is...
View ArticleVirool U: In with influencers – Social media, it’s not one size fits all
Once upon a time there was an awkward and clunky social network that forced your inner HTML designer to attempt creativity and rank your friends as if you were still in first grade. Oh the stress of...
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It’s not advertising. It’s advertainment.
In February, Virool’s Chief Revenue Officer, said to the industry, “This is the year of advertainment.” In 2015, brands proved that there is a new standard for made-for-web content, and we’re well...
View ArticleDemystifying Social Video Marketing
Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the single most important element in your marketing strategy today is video. No matter what your company does or sells, you need video in...
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